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The digital ad industry is still struggling to reach net zero
Complex ecosystems, multiple stakeholders, and a lack of standardization hinder reporting and reduction.
1.4%
share of ad industry’s global GHG emissions
>98%
of emissions by digital ad firms fall in ‘Scope 3’
<20%
of global companies meet net-zero eligibility
GHGP product standard compliant reporting
Campaign and ad-level granularity
Scalable for multiple ecosystems and platforms
Data quality assessment that reviews your data
Emissions (including scope 3)measured for the ad’s entire lifespan
what you can do
The C6 edge
Improve Reporting
Get a comprehensive overview of the ad’s entire emissions chain —for all three scopes across the ad’s lifespan
Find Unseen Hotspots
C6’s lifecycle approach pinpoints exactly where your emissions lie. Locate the most avoidable emissions
Optimize and Reduce Operational Emissions
From these insights, take well-informed steps to optimize and reduce future emissions from operations.
Auditable Reporting (GHGP)
C6 complies with GHGP recommended ‘product life cycle’ (LCA) ensuring air-tight credibility.
Improvement Recommendations
Analyse and reduce emissions with custom recommendations and on-demand scenario analysis
First and Third-party Assurance
Detailed documentation and reports ensure 1st and 3rd party verifiability and credibility
Who can benefit from C6?
Sustainability officers & teams benefit from a GHGP-compliant framework that helps reach reduction targets.
C6 will help Chief Marketing Officers (CMOs) make operations cleaner and reduce marketing emissions.
With C6, Account managers will be able to decarbonize their client’s their media spend and hit sustainability goals.
By reporting credibly, Brand managers stand to improve the perception and image of their brands.
And anyone who wants to decarbonize their ads
