How Can Pollen Data Reshape Your Business?

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Ugh, allergies! We all know the feeling - that dreaded time of year when those pesky allergens come out of hiding to wreak havoc on our sinuses. From watery eyes and sneezing, to runny noses and nasal congestion, allergy season has us laying low and squirreling away for over-the-counter and prescription medicines to help with relief.

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But the toll of allergies doesn’t just affect us as individuals - businesses take a hit as well! A recent study found that absenteeism and reduced productivity due to allergies cost U.S. companies more than $250 million annually. And unfortunately, things are only getting worse. As temperatures become warmer due to climate change, the pollen season is lasting longer, leading to a 21% increase in pollen production since 1990.

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But does it have to be this way? We think not!

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By using pollen data, businesses can get a handle on allergy season and prevent any further downturns.

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In this blog, we'll explore how various businesses can use data to mitigate the effects of pollen and protect their bottom line.

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Digital Healthcare

Allergies can be a pain, quite literally- just ask the 50 million Americans dealing with them. Not only do these allergies bring physical anguish, but they're also estimated to cost $18 billion per year. And $3 billion is being spent solely on pollen related allergies.

But if healthcare companies start using technology to better manage allergies, they might be able to save all those dollars - and our noses. By tapping into pollen data, healthcare systems can come up with personalized treatments and targeted advertising to help those with allergies find relief. Not only will this reduce financial costs, but it could potentially open up a world of opportunities for digital healthcare companies.

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juli, a digital health company, partnered with Ambee to add air quality and pollen data to their platform. Not only do customers of juli get insight into how the environmental conditions can impact their wellbeing but their app retention figures are almost unbelievable, going up to an impressive 26%! That's an incredible seven times higher than the industry standard for health and fitness apps.

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Advertising and Marketing

No longer are businesses just throwing the same message at everyone hoping it sticks - we've moved into the era of personalization. And if you want to get it right, pollen data is the way to go.

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People want experiences that are relevant to them, and that's why 80% of shoppers are more likely to buy what they see when it's tailored to their interests. Not only is personalization appealing to customers but 51% marketers have also seen a huge ROI - 300% more, to be precise.

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So don't wait - let pollen data help you provide the personalized experiences your customers are looking for, and you'll see higher engagement and conversions come your way in no time.

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Just ask Kleenex who set a benchmark for personalization and engagement in the anti-allergy market by utilizing Ambee’s pollen data. Their pollen pal platform was a smash hit with the launch receiving an incredible 1,00,000 visitors in its first week. Now they get an average daily traffic of 30,000. So if you want to personalize your campaigns and get optimum consumer engagement, make sure to tap into the power of data, just like Kleenex.

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Pharmaceutical companies

With over 24 million people in the US alone suffering from pollen-induced respiratory allergies, it can be tricky for pharma companies to know exactly when to reach out to allergy sufferers with their products. Fortunately, pollen data can help pharma companies gain more insights into when allergies are most active in different parts of the country, allowing them to accurately tailor their promotional efforts and optimize marketing campaigns to reach those in need.

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Additionally, by knowing when specific pollen is peaking, companies can develop targeted medications to meet the needs of allergy sufferers. In an increasingly competitive marketplace, accurate and actionable data can make all the difference for pharmaceutical companies.

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Banking and Finance

Pollen is a tiny but mighty force to be reckoned with. Not only does it trigger a multitude of pesky allergies, but it can also leverage a huge financial burden on people. Statistics show that medical costs associated with pollen soar to over $3 billion every year. That's a lot of money!

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With those kinds of stakes, it's not surprising that banks across the nation are recognizing the potential of pollen for influencing financial trends.

To ensure they’re providing customers with the support they need at the right time, banks can monitor pollen levels in specific areas to predict seasonal spending trends and tailor their financial services accordingly. With accurate information about where pollen is present and at what levels, banks can anticipate when people may start to experience allergies and allocate resources to help those affected manage their medical costs.

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Retail and Consumer Goods

As the sneezing season rolls in, retailers are no stranger to the worries it brings- from bloated profits to their bottom line endangered. After all, the correlation between pollen levels and retail sales is a powerful one. Anticipating demand is the key to success, and by using insights to adjust their inventory levels in advance of highly pollinated periods, companies can easily avoid stockouts and maximize customer satisfaction. Moreover, quickly reacting to fluctuations in pollen counts could be the difference between your business' success and that of your competitors.

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Speaking of which, Boots- a renowned UK retail pharmacy- has been highly successful in this area too. Through their various promotional and awareness campaigns, they were able to reach allergy sufferers at the right moment and boost their engagement and sales.

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So, whilst the sneezing season brings its own unique set of worries- it also presents a great opportunity for retailers to plan efficiently and take advantage of great marketing strategies.

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Insurance

The pollen count - an often overlooked yet integral factor that has a huge impact on much more than just allergies. With seasonal allergies becoming more and more common, it's no wonder that the survey conducted in April 2021 reported 33% of respondents suffering from seasonal allergies having all of their treatments fully covered by their health insurance. And with the pollen count only continuing to rise, it's likely that the numbers will keep on climbing!

By monitoring and utilizing pollen data, insurance companies can plan ahead for when pollen season is expected to peak. Not only does this help them to provide sufficient coverage for their customers' needs, but also helps them to make more informed decisions on pricing and adapt their policies in a way that may help to reduce any potential losses. With this knowledge, insurers can be a lot better prepared for unexpected surges in seasonal allergies and can better manage their resources accordingly.

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Revamp Your Business With Environmental Intelligence

Environmental intelligence is the future, and businesses that recognize this early on have an unprecedented opportunity to capitalize on this data and drive value for their stakeholders.

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From providing businesses with unique insights into pollen, environmental intelligence is transforming the ways businesses make decisions and manage their environment. With granular and accurate pollen data, businesses have the ability to plan, manage, and control every aspect of their operations – all the while optimizing costs and benefits.

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Reach out to us today and find out how pollen data can bee-nefit your organization.